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Exploded-view schematic of a boombox radio separated into twin speakers, tuning dial, antenna, and control panel, illustrating what a sonic identity is

Exploded-view schematic of a boombox radio separated into twin speakers, tuning dial, antenna, and control panel, illustrating what a sonic identity is

Who Chose That Sound?

ErikWalterThompson

Aug 1812 min read

A vintage 1950s sound archive cataloging station, exploded into its components, arranged left to right. Three recorded tape reels are each paired with a correctly filled index card, slotted into a card rack. A fourth reel, equally well recorded, sits beside its own index card — but that card has no printed ruling, no labeled field, nothing for an entry to be written into at all, unlike the other three.

A vintage 1950s sound archive cataloging station, exploded into its components, arranged left to right. Three recorded tape reels are each paired with a correctly filled index card, slotted into a card rack. A fourth reel, equally well recorded, sits beside its own index card — but that card has no printed ruling, no labeled field, nothing for an entry to be written into at all, unlike the other three.

Sonic Brand as an Intangible Asset: What Your Diligence Checklist Was Never Built to Find

ErikWalterThompson

Jun 288 min read

Balance scale illustration showing a registered trademark symbol on one side and dissolving sound waves on the other, representing the CPG sonic equity valuation gap

Balance scale illustration showing a registered trademark symbol on one side and dissolving sound waves on the other, representing the CPG sonic equity valuation gap

CPG Sonic Equity: The Distinctive Asset Your Brand Valuation Ignores

ErikWalterThompson

Jun 197 min read

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